Seeing Through the Bubble: From AI Hype to Life’s Essential Truth
- Deng Hang

- Nov 5
- 3 min read
I. The Anatomy of an AI Bubble—A View from Perplexity
Engaging with Perplexity AI—one of the most advanced AI aggregators—has opened my eyes to the complex realities facing today’s AI ecosystem. The business model is simple on the surface: raise capital, subsidize user acquisition, scale rapidly, and tell a compelling story. Media hype and investor optimism propel sky-high valuations. But beneath this dazzling growth, the same recurring trap emerges:
- As “burn” continues, user base and revenues grow, but profits remain elusive.
- Valuations soar, but when profitability doesn’t materialize, the ability to raise new capital falters.
- The slightest tremor—loss of investor confidence, regulatory shift, or a minor shock—can trigger a sudden collapse.
- As the pressure to satisfy investors grows, leadership often pivots to short-termism, chasing immediate gains and fueling a vicious cycle.
Ultimately, the only way these cycles resolve is not through planned success, but through an inevitable bursting of the bubble—wiping away the surface illusions and exposing the core realities.
II. The Soap Bubble Revelation—From Color to Black & White
I am reminded of my childhood, blowing soap bubbles with a straw. As the bubble grows, it shimmers with vibrant, shifting colors—the dance of light on the surface is hypnotic, the bubble itself fragile yet beautiful. But just before bursting, something magical happens: the brilliant colors suddenly fade, leaving a black-and-white sheen for one fleeting instant.
It was only later I learned the science:
The colors come from interference in the thin film. As the film thins to its breaking point, those rainbow hues vanish, and all that’s left is a stark, unadorned membrane—moments before collapse.
Now, reflecting on economic bubbles, I see the same pattern:
- The stories, media hype, and financial exuberance are the swirling colors.
- The critical moment—the “truth”—is revealed in a flash of black and white, just before the bubble bursts.
- No matter how spectacular the spectacle, reality eventually surfaces. There is always that last silent moment of clarity before everything changes.
III. Life’s Final “Black & White” Flash
This metaphor extends beyond economics—
In the last moments of life, many people report seeing a “life review” or a final, black-and-white “movie” of their experiences.
All the vibrant memories and dramas condense into a single moment of pure essence.
This is the cosmic truth:
No matter how colorful our stories, no matter how dazzling the climb,
Everything reduces—at the moment of truth—to the essential, the unadorned, the real.
And that’s where meaning resides.
IV. Synthesis—Lessons for the Bubble and Beyond
- The colors are beautiful, and the spectacle is necessary.
But we must remember: bubbles always burst, and the moment of black-and-white honesty is unavoidable.
- In technology, business, or life, we should not fear this moment.
We should cultivate the awareness to see beyond the hype, to cherish the reality underneath, and to prepare for the moment when everything returns to the essential.
- True wisdom—whether for AI companies, investors, or individual lives—is found not in chasing endless expansion, but in being ready for that last flash of truth, and living so that, when the colors fade, what remains is authentic, meaningful, and whole.
Let’s honor the colors while they last,
but let’s also have the courage to face the black-and-white truth
—and, from there, build something lasting and real.



Comments